Business intelligence (BI) software tools enable companies to analyze events, trends and market changes to gain competitive advantage.
These BI tools collect, manage and interpret mountains of structured and unstructured data. They construct models that deliver answers and insights through reports, charts, graphics and other data representation methods. BI software is the foundation of digital transformation.
BI systems incorporate or use various data sources, including spreadsheets, querying software, reporting tools, online analytical processing (OLAP), data mining, data warehouses, and data marts. They usually encompass data extraction, data cleansing, data governance and dashboards or other mechanisms that allow users to view reports and visualizations.
The objective is to support business processes across an organization. These can range from past events, such as how a product or service performed, to predicting future events and scenarios. They can span various departments, including finance, human resources and operations. Increasingly, BI platforms intersect with machine learning (ML) and other artificial intelligence (AI) tools, such as natural language querying. They support advanced data mining techniques.
Not surprisingly, business intelligence—which dates back to the 1970s—continues to advance. Today’s systems span clouds and tap on-premises data sources, and work alongside data mining tools. They also rely on APIs to extend analytics capabilities across business partners and supply chains. Some platforms are also designed to pull data from edge computing deployments, and many platforms also include open-source tools and components that make them more flexible and adaptable.
How to Choose a BI Software Tool
As you focus on selecting your BI software tools, it helps to focus on five crucial steps:
Top BI Software Tools
Here are 10 of the top BI software tool providers:
Domo
Key Insight: Domo focuses is on tying together data from a variety of sources and building insights through rich reporting and visualizations. The solution delivers sophisticated tools for handling data integration—including through visual ETL—as well as dashboards and mobile BI platforms that use intelligent apps to display analytic insights.
Pros
Cons
Microsoft Power BI
Key Insight:Power BI is a sophisticated but affordable platform for organizations of all sizes. It supports self-service analytics for line of business users and data scientists, incorporating AI and ML. Microsoft includes strong collaboration features along with rich reporting and data visualizations. Power BI delivers powerful automation and includes tools to align setup and operation with enterprise scorecards.
Pros
Cons
MicroStrategy
Key Insight: The vendor’s focus is “intelligence everywhere.” MicroStrategy offers tools to build powerful and attractive dashboards that pull data from more than 200 data sources. The solution works on both PCs and Macs. It can deliver services based on roles, devices and numerous other factors. MicroStrategy supports automation and embeds analytics functions directly into applications and websites.
Pros
Cons
Oracle Analytics Cloud
Key Insight: The cloud native BI platform is designed to handle the full spectrum of analytics requirements, from data ingestion and modeling to data preparation, enrichment, visualization and collaboration. It includes embedded ML and AI, including natural language search functionality. Open-source data connectivity with built-in connectors simplify data aggregation tasks.
Pros
Cons
Qlik Sense
Key Insight: The vendor delivers robust BI through a cloud analytics platform. Qlik Sense dashboards connect to hundreds of data sources and support complex and varied use cases. This includes self-service visualizations, interactive dashboards, natural language search, and powerful mobility functions. AI and machine learning support augmented and predictive analytics.
Pros
Cons
SAS Enterprise Guide
Key Insight: SAS Enterprise Guide is a Windows .NET client application that offers a self-service framework for collecting, managing, manipulating and formatting data into reports and visualizations. It relies on a point-and-click, menu-and-wizard-driven framework that includes the ability to write code and use custom macros. Thus, developers and other coders can use existing programs to create stored processes, and then run them on demand or port them to external apps, such as Microsoft Excel.
Pros
Cons
Sisense Fusion Analytics
Key Insight: The platform delivers a highly scalable and flexible self-service framework for conducting enterprise grade BI. The vendor’s focus is on infusing “intelligence everywhere” through extended data discovery in the cloud and on-premises, dashboards and integration APIs. Sisense offers strong AI and ML support, and powerful data visualization capabilities.
Pros
Cons
Tableau Desktop
Key Insight: Tableau has emerged as a leader in BI and analytics with a framework that supports rich visualizations and storytelling. It offers appealing and highly customizable dashboards, and it can accommodate huge data sets. Tableau Desktop connects to hundreds of data sources, both on-premises and in the cloud. It includes drag-and-drop functionality along with support for AI and ML.
Pros
Cons
SAP Analytics Cloud
Key Insight: SAP combines BI, augmented and predictive analytics, and planning capabilities into a unified cloud environment. The solution serves as the analytics layer for SAP’s Business Technology Platform. It’s designed for both line-of-business users and data scientists. It incorporates machine-generated insights and analytics that are designed to link and create operational and financial plans—and deliver deeper insights.
Pros
Cons
Tibco Spotfire
Key Insight: The self-service BI and data visualization platform incorporates a visually appealing interface along with strong AI features to deliver advanced data search capabilities. This includes natural language search, AI-driven recommendations and direct manipulation of data. The platform is designed for line of business users and data scientists. It includes more than 60 native connectors and extensive support for APIs.
Pros
Cons
BI Software Tools: Additional Market Leaders
Birst
The analytics provider focuses on pre-built industry and role-specific content and metrics to power BI throughout the enterprise.
Google Charts
Google’s free data visualization tool works with JavaScript to assemble data and generate presentations and reports.
HubSpot
The CRM data platform addresses marketing through customer insights. It features an appealing interface and robust analytics tools.
IBM Cognos Analytics
IBM delivers rich BI insights through reporting and data visualizations. The platform taps Watson AI and machine learning for predictive analytics and other features.
KNIME
The free, open-source data analytics solution supports data integration, modeling and visualization capabilities.
RapidMiner
The platform generates a wide variety of data insights through AI, including predictive analytics.
ThoughtSpot
Delivers AI-driven analytics through powerful data ingestion along with dashboards and visuals.
Xplenty
The platform supports ETL and reverse-ETL functionality within a highly scalable BI and analytics platform. It delivers strong compliance and security features.
Zoho
The self-service BI tool delivers robust uses powerful connectors and intuitive dashboards to deliver reports and visualizations.
Business Intelligence Software Tools: Vendor Comparison Chart
Analytics Tool | Pros | Cons |
Domo | Powerful data ingestion and excellent dashboards
| May require add-ons |
Microsoft Power BI | Excellent interactivity and top-notch visualizations
| Not ideal for use with non-Microsoft applications and products |
MicroStrategy Platform | Powerful automation; highly flexible
| Expensive, interface can be challenging |
Oracle Analytics Cloud | Suitable for non-technical users; strong AI and data governance
| Interface isn’t as modern as some users would like |
Qlik Sense | Powerful and versatile platform with excellent connectivity to data
| Lacks in collaboration and social BI; steep learning curve |
SAS Enterprise Guide | Highly customizable; excellent governance and security features
| Complex and can be expensive |
Sisense Fusion Analytics | Outstanding data connectivity; offers numerous templates that automate BI | Steep learning curve
|
Tableau Desktop | Outstanding UI and UX; excellent visualizations | Expensive; could use more ETL features
|
SAP Analytics Cloud | Excellent performance and reliability. High quality UI and rich visualizations | Setup can be challenging; expensive
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