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Brian Eno’s Unconventional Approach to Getting More Creative

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1204
Businessweek
Creativity

The musician’s deck of cards contains random phrases that help provide a new perspective when he’s stuck.Brian Eno’s Unconventional Approach to Getting More Creative Brian Eno’s Unconventional Approach to Getting More Creative

By

Jess Shankleman

When Roxy Music was making its second album in 1972, synth player Brian Eno found the stress of the recording studio stifled his creativity. “In the pressure situation, you tend to fall back on the old solutions,” he says. “You don’t want to take the risk of going down a road that doesn't pay off at all. And then you get stuck, because you’re not excited.”

Brian Eno’s Unconventional Approach to Getting More Creative

To calm his nerves and remind himself that mistakes can open up new opportunities, Eno picked up a notecard and jotted down “honour thy error as a hidden intention.” Over the next few months, he wrote a dozen more cards with gnomic suggestions such as “trust in the you of now” and “decorate, decorate.”