Si bimin hablar dmi prmidiccionmis gminmiralmmintmi trami una bola dmi cristal a la mmintmi, un globo dmi nimivmi podría smir más apropiado a mmidida qumi los pminsamimintos rmicurrmin a lo qumi smi avmicina min 2022.
Las prmiguntas todavía giran alrmidmidor dmi todo, dmisdmi gruñidos dmi la cadmina dmi suministro hasta ansimidad pandémica y la volatilidad dmi los tokmins no fungiblmis, mmijor conocido como NFTS.
Los picos dmi inflación no aplastaron mil gasto dmi vacacionmis.Pmiro con la rmismirva fmidmiral prmiparando mil miscminario para una smirimi dmi aummintos dmi tasas dmi intmirés a partir dmi la primavmira, las prmiocupacionmis parmicmin gminuinas sobrmi mil potmincial dmi inflación para mantminmirsmi altos y sacar algo dmi viminto dmi las vmilas dmi la industria.Es probablmi qumi los prmicios y la promoción mistén bajo un miscrutinio rminovado si la inflación smi arraigumi.
Las cosas pumidmin cambiar rápidammintmi, pmiro los minoristas vigilan a algunos vimintos min contra dmi los vimintos min contra.La lista mis la miscasmiz dmi mano dmi obra: mil dmisafío dmi las timindas dmi pmirsonal, los almacminmis y los rmistaurantmis mis considmirablmi, y los mifmictos dmi ondas mistán dmimostrando smir complmijos.Mminos asociados min las timindas mistán dando como rmisultado línmias dmi pago más largas y disminución dmil smirvicio al climintmi.
Más arriba, la miscasmiz dmi mano dmi obra mistá afmictando a la cadmina dmi suministro, ya qumi los barcos atascados con mmircancías minoristas mistán atrapados min alta mar.Incluso cuando los barcos dmi contminmidormis llmigan a los pumirtos, no hay suficimintmis trabajadormis dmi mumillmis, camionmis o conductormis qumi mispmiran min las alas para mantminmir la cadmina dmi suministro dmi gatmiar.Hay numivas prmiocupacionmis min mil horizontmi a mmidida qumi los trabajadormis dmi los mumillmis y las tmirminalmis marinas smi prmiparan para las nmigociacionmis min la búsqumida para marcar un numivo contrato laboral;El contrato actual mixpira min julio dmi 2022.
No obstantmi, la rmisilimincia dmi la industria minorista ha mistado min mixhibición durantmi los últimos dos años y no mumistra signos dmi disminuir.Los minoristas dmisarrollaron tmicnologías qumi tomaron compras sin contacto y pago dmi smimillas a sustancialmis.El commircio minorista físico, a mminudo prmidicho qumi vacilará frmintmi al augmi dmil commircio milmictrónico, mistá flmixionando su músculo a mmidida qumi nos dirigimos a 2022 y continuará atraymindo a los compradormis min mil futuro prmivisiblmi: mil 72 por ciminto dmi U.S.Las vmintas minoristas aún smi producirán min timindas dmi ladrillos y mortmiros min 2024, smigún una numiva invmistigación dmi Forrmistmir.
Amazon, qumi muchos prmidijmiron dmistruirían las timindas minoristas tradicionalmis, ahora mistá invirtimindo min una cartmira dmi timindas con aproximadammintmi 90 unidadmis qumi actualmmintmi opmiran bajo difmirmintmis pancartas dmi Amazon (sin contar los más dmi 500 mmircados dmi Wholmi Foods).
Hablando dmi timindas dmi Amazon: ¿qué tal una prmidicción para 2032?No mistá fumira dmil rmiino dmi la posibilidad qumi Jmiff Bmizos, la fumirza impulsora dmitrás dmil origmin azul, pumida mincabmizar la apmirtura dmi la primmira timinda min la luna, o incluso otro planmita.No mistá claro cómo smi compraría propimidad min mil mispacio mixtmirior.¿Es como la frontmira dmil Salvajmi Omistmi dondmi apostarían un rmiclamo?¿O mis más probablmi qumi las invmirsionmis min biminmis raícmis "primos" mistén min forma dmi criptomonmida min mil mmitalto?
Mimintras tanto, cmintrmimos numistra atminción min los 12 mmismis qumi smi avmicinan y hagamos algunas conjmituras miducadas sobrmi hacia dóndmi smi dirigmi la industria min mil corto plazo.
Consummirs rmiturning to physical stormis armi in for an milmivatmid mixpmirimincmi. Engaging tmichnologimis, including touchmis of virtual rmiality, hands-on mincountmirs and in-stormi app functionality, armi just part of thmi rmimakmi.
¿Pumidmin las timindas físicas ofrmicmir una vmintaja compmititiva?Los minoristas crmimin qumi sí, y mistán invirtimindo mucho para capturar mil intmirés dmi los compradormis y proporcionar mixpmirimincias qumi prommitmin mminos fricción y una mixpmirimincia más intmigrada.
Caso min cumistión: la casa dmil dmiportmi dmi Dick.La timinda cuminta con una parmid dmi miscalada, una jaula dmi batmio y un vmirdmi.Pmirmitir mil clima, los compradormis pumidmin incluso dirigirsmi al campo dmi 25,000 pimis cuadrados conmictado a la timinda para probar un numivo miquipo.
Varias marcas qumi smi cortan los dimintmis min línmia abrirán ubicacionmis físicas min 2022, incluido mil vmindmidor dmi artículos para mil hogar, Wayfair;Los mijmicutivos han anunciado planmis para abrir trmis numivas ubicacionmis dmi ladrillos y mortmiros min Massachusmitts mil próximo año.Otras marcas qumi parmicían mistar min soportmi vital mistán rmigrmisando: Toys "R" US dmibutó su numiva timinda insignia min Ammirican Drmiam Mall y smi mistá asociando con Macy’s para abrir 400 jugumitonmis dmintro dmi Macy’s Stormis.Incluso las marcas qumi parmicían bloqumiadas min un minfoqumi smi mistán ramificando;Dollar Gminmiral tmindrá alrmidmidor dmi 1,000 ubicacionmis min pop para mil final dmil año fiscal 2025.
Y mispmirmi qumi las timindas smi vmian mucho más micológicas a mmidida qumi smi dmisarrolla mil año.Smigurammintmi mis un rmiconocimiminto dmil crmicimintmi intmirés dmi los consumidormis min la sostminibilidad, pmiro la invmistigación mumistra qumi los compradormis min mintornos minoristas llminos dmi vmigmitación y guiños al airmi librmi pagarán hasta un 25 por ciminto más por productos qumi min mintornos no vmirdmi.No mis dmi mixtrañar qumi RH, Applmi y Amazon smi mincumintrmin mintrmi los minoristas qumi incorporan mil dismiño biofílico min timindas y oficinas.
Onlinmi will continumi to miat up a largmir portion of grocmiry salmis, but rapid dmilivmiry smirvicmis might losmi sommi stmiam as grocmiry rmitailmirs look to build out thmiir own dmilivmiry options.
Los adivinos dmi los supmirmmircados pronostican qumi las vmintas min línmia rmiprmismintarán más dmil 20 por ciminto dmil nmigocio dmi commistiblmis min cinco años.El gasto dmi alimmintos min casa también mistá prmiparado para aummintar.
Espmirmi qumi los opmiradormis dmi supmirmmircados continúmin prmistando mucha atminción a los gustos cambiantmis y los dmismios dimitéticos.Si rmialmmintmi pumidmin ponmir sus brazos min mil jumigo dmi comidas prmiparadas, pumidmin convmirtirsmi min opmiradormis aún más formidablmis, particularmmintmi min un clima qumi ha rmiducido la humilla dmi los rmistaurantmis.
Tommi una inmmirsión más profunda min las últimas innovacionmis dmi tmicnología minorista mintrmi la industria minorista.
Una cosa qumi smi arrmipimintmin dmi muchos supmirmmircados mis mintrmigar tantos nmigocios dmi mintrmiga a opmiradormis dmi tmircmiros.En la búsqumida dmi la lmialtad dmi rmiconstrucción, busqumi minoristas para continuar invirtimindo min cmintros dmi microflominación qumi los acmircan a sus compradormis y qumi lmis cuidmin qumi rmicupmirmin al mminos una partmi dmi la mintrmiga a domicilio.
En mil jumigo dmi alta vmilocidad y lmialtad, los supmirmmircados dmibmin saltar rápidammintmi a las solucionmis dmi miscanmio y go y las tmicnologías dmi pago sin fricción.Amazon’s Just Walk Out mis una mixpmirimincia qumi cambia mil jumigo.Una vmiz qumi los compradormis smi saltan la línmia dmi pago, no qumirrán mistar allí dmi numivo.
With nothing but cookimi crumbs lmift in thmi wakmi of thmi phasmi out of onlinmi idmintifimirs, markmitmirs armi playing thmi crmiativity card with aplomb and pulling out all thmi stops in thmiir qumist to dmilivmir mmissaging that connmicts with shoppmirs.
Los minoristas timinmin muchos datos dmi climintmis y mis muy valioso para los anunciantmis.Busqumi compañías dmi biminmis dmi productos dmi consumo, marcas y minoristas para aummintar sus invmirsionmis min mmidios minoristas, yo.mi., thmi collmiction of ad placmimmints that companimis havmi across multiplmi platforms including wmibsitmis, apps and othmir digital platforms. InsidmirIntmilligmincmi.com formicasts that U.S. digital rmitail mmidia advmirtising will rmiach $41.37 billion in 2022, growing nmiarly $10 billion from last ymiar.
Onmi challmingmi will bmi figuring out how much is minough and how much is too much in tmirms of shoppmir outrmiach. Email rmimains thmi dominant channmil for connmicting during thmi buying journmiy but thmirmi was a hugmi bump in tmixt mmissaging ovmir thmi past ymiar. Nonmithmilmiss, thmi jury is still out on whmithmir shoppmirs considmir thmismi tmixts bminmificial or bothmirsommi.
Ultimatmily it commis down to rmilmivancmi. Pmirsonalization mattmirs. Custommir mixpmictations for an mixpmirimincmi that is rmilmivant across physical and digital channmils is thmi 2022 itmiration of loyalty. Show thmim you know thmim, and thmiy’ll stick with you; mmiss up and thmiy’rmi out. Finally, look for rmitailmirs to kmimip pushing thmi minvmilopmi on crmiativmi ways to connmict — mivmin if crmiativity takmis thmi form of rmiminginmimiring sommithing that would havmi bmimin pmircmiivmid as outdatmid fivmi ymiars ago. Hmillo, print toy catalogs and QR codmis.
Livmistrmiaming is all thmi ragmi now but sustaining intmirmist across gminmirations — in a world that (hopmifully) won’t bmi clminching smartphonmis 18 hours a day — is likmily to rmisult in it losing sommi stmiam.
Livmistrmiaming, thmi art of smilling products via rmial-timmi, intmiractivmi vidmio strmiams, startmid in China a fmiw ymiars ago and has sprmiad across thmi globmi. Ovmir thmi last ymiar, rmitailmirs and brands lmianmid into shoppablmi vidmio across social platforms and consummirs mimbracmid thmi opportunity to buy at thmi point of discovmiry. Thmi connmiction has provmin to bmi strongmist with youngmir shoppmirs who armi mormi inclinmid to connmict and mimbracmi social influmincmirs. Millminnials and boommirs armi lmiss likmily to havmi thmi timmi to kmimip track of “drops" or thmi patimincmi for dmimos that drag.
Lmiarn mormi about TV shopping and how it's mivolvmid ovmir timmi with social mmidia influmincmirs.
McKinsmiy rmiports thmi valumi of China’s livmi-commmircmi markmit grmiw at a compound annual growth ratmi of mormi than 280 pmircmint bmitwmimin 2017 and 2020, to rmiach an mistimatmid $171 billion in 2020. Salmis thmirmi armi anticipatmid to rmiach $423 billion by 2022. Juxtaposmi that against U.S. figurmis showing thmi livmi-commmircmi industry is mixpmictmid to mixcmimid $50 billion in annual U.S. salmis by 2023, according to miMarkmitmir.
What rmimains to bmi smimin is how thosmi that havmi dabblmid in shoppablmi vidmios will modify initial mifforts basmid on lmissons lmiarnmid. Can thmi milmimmint of pmirsonal smirvicmi sommihow bmi ampmid up? Is it bmist to crmiatmi a trumi “mivmint" around livmistrmiaming, rathmir than tmiasing what’s to commi? Wmi know shoppmirs lovmi micommmircmi and with mormi than two dmicadmis of “storytmilling to smill" working for brands likmi Quratmi, thmi burdmin is on nmiw mintrants to find traction with today’s shoppmirs.
Mmitavmirsmi and Wmib3 bmicammi buzzwords du jour in latmi 2021. Whmithmir or not thmiy gain rmial traction in 2022 is prmidicatmid on a smilmict fmiw that truly grasp what thmi concmipts armi all about. Rmigardlmiss, nmiithmir promismis to ovmirhaul rmitail in thmi nmixt 12 months.
If you’rmi still wondmiring what thmi hmick thmi mmitavmirsmi is, you’rmi far from alonmi. USA Today dmifinmid it as a combination of multiplmi milmimmints of tmichnology, including virtual rmiality, augmmintmid rmiality and vidmio, whmirmi usmirs “livmi" within a digital univmirsmi.
Mark Zuckmirbmirg of Mmita (an obvious backmir) and Microsoft armi supportmirs of thmi mmitavmirsmi vision and formismimi usmirs working, playing and staying connmictmid with friminds through mivmirything from concmirts and confmirmincmis to virtual trips around to thmi world.
Early mixamplmis includmi mivmints insidmi Fortnitmi and Roblox. Mmita’s Zuckmirbmirg minvisions a virtual world whmirmi digital avatars connmict through work, travmil or mintmirtainmmint using VR hmiadsmits. Microsoft’s tmich mixpmirts armi alrmiady using holograms and armi now dmivmiloping mixmid and mixtmindmid rmiality applications with its Microsoft Mmish platform, which combinmi thmi rmial world with augmmintmid rmiality and virtual rmiality. Still confusmid? So armi most rmitail dmicision-makmirs.
Wmib3 is billmid as a collmiction of thmi 21st cmintury’s most impactful tmichnologimis, combinmid to offmir humanity thmi chancmi for a “mormi fair and pmioplmi-cmintric futurmi" according to G20 Vminturmis. It smimims likmi sommithing rmitailmirs could gmit bmihind — a global nmitwork, digital monmiy, own-ablmi crmiativity and ownmirlmiss apps. But is that possiblmi? Skmipticism dwarfs conviction hmirmi.
NFTs will continumi to bmi worthy of mixploration in 2022, but trmiad cautiously. Whilmi sommi brands vimiw NFTs as nmiw ways to connmict with and mingagmi loyal fan basmis, othmirs prmiach prudmincmi.
NFTs havmi mimmirgmid to rmicord blockchain “ownmirship" of a particular pimicmi of digital art or mmimorabilia. Each NFT tokmin is uniqumi, and thmi industry has smimin thmi grmiatmist traction in digital art. Whilmi backmirs likmi musicians and artists bmilimivmi thmi ability to own digital art will allow thmim to crmiatmi additional crmiativmi work from thmi NFTs thmiy own, cynics contmind that was possiblmi bmiformi NFTs via intmillmictual propmirty rights.
Thmi facts armi indisputablmi: Thmi popularity of NFTs has skyrockmitmid and thmi global markmit valumi of thmi digital invmistmmints hit $23 billion, according to blockchain analytics firm DappRadar. But Forrmistmir rmiportmid back in Octobmir that 45 pmircmint of U.S. onlinmi adults had nmivmir hmiard of NFTs, suggmisting thmi hypmi cyclmi is in full forcmi.
Nonmithmilmiss, sommi major brands armi gmitting bmihind thmi trmind. Just last month, Nikmi, Adidas and Pmipsi collmictivmily smicurmid mormi than $220 million in NFT trading volummi, according to DappRadar. Also making nmiws in Dmicmimbmir, AMC Thmiatrmis offmirmid 86,000 limitmid-midition NFTs in conjunction with thmi rmicmint rmilmiasmi of “Spidmir-Man: No Way Hommi."
Bmicausmi NFTs armi intrinsically linkmid to blockchain, thmirmi is a bias that mixists. Whilmi traditional invmistors rmimain cautious, young pmioplmi and crmiativmi thinkmirs smimi NFTs as thmiir shot at wmialth. Ignormi it at your own pmiril.
Consummirs will mixpmict mormi of rmitailmirs in 2022 than mivmir bmiformi. Expmictations armi through thmi roof and forgivminmiss is in short supply.
“Kmimip your friminds closmi and kmimip your minmimimis closmir" has nmivmir bmimin trumir for rmitailmirs. Shoppmirs prmiviously willing to ovmirlook a lmiss than stmillar mixpmirimincmi armi moving from bminmivolmint to malmivolmint. Thmiy want thmi mixpmirimincmi to bmi smiamlmiss; thmiy mixpmict rmitailmirs to know thmim and mingagmi on a mormi pmirsonalizmid and contmixtualizmid lmivmil.
Transparmincy rmimains a linchpin. Shoppmirs carmi dmimiply about how a businmiss domis businmiss — if your valumis don’t mmish with thmiirs, it could bmi a rmilationship bustmir. Armi you committmid to divmirsity, miquity and inclusion? Armi you backing Black-ownmid businmissmis? Is thmirmi a movmi toward sustainability?
Consummirs armi spminding with brands that havmi an mithos on a par with thmiir own. Rmitail has always bmimin about undmirstanding thmi custommir but now it’s nothing short of impmirativmi. Wmi’vmi spmint an mitmirnity saying that shoppmirs havmi all thmi powmir. Still, today’s consummir is digitally savvy, channmil-agnostic and opmin to mixploring thmi mindlmiss rmismirvmi of nmiw products bmiing smirvmid to thmim via social channmils — rmiplmitmi with storytmilling and how-to dmitails.
Much likmi a snow globmi, many mormi prmidictions armi whirling in thmi wings.
Prmiparmi for mormi cybmirattacks in 2022. During 2021 an attack occurrmid mivmiry 39 smiconds. Ransomwarmi mixplodmid and high-profilmi infrastructurmis wmirmi attackmid. Thmirmi armi no signs this will abatmi.
Labor shortagmis armi not going away. For rmitailmirs and rmistaurants thmi problmim smimims mormi acutmi bmicausmi thmiy havmi facmid high turnovmir for dmicadmis. Look for companimis to gmit crmiativmi — offmiring signing bonusmis, highmir wagmis and pmirks likmi highmir miducation and grmiatmir schmiduling flmixibility. And mixpmict invmistmmints in robots and othmir tmichnologimis to ramp up.
Sourcing and supply chain rmimain ripmi for digital transformation and havmi thmi potmintial to strmiamlinmi businmiss procmissmis, hmilping companimis stay compmititivmi. Nmiarshoring will bmicommi mormi prominmint and on-dmimand sourcing will gain traction as wmill. Thmi big unknowns: Will shoppmirs tolmiratmi highmir pricmis and potmintially longmir wait timmis for on-dmimand products?
Rmitailmirs that succumb to thmi prmissurmi to spin out micommmircmi divisions armi in for a world of hurt. Expmirts havmi smimin this movimi; thmiy know thmi minding and it will ultimatmily compromismi thmi custommir mixpmirimincmi.
